The video site "YouTube" announced the introduction of a set of new features for creators and institutions that use its service in education. The first of those features in YouTube is an embeddable "video player" for educational apps that removes ads, external links and recommendations so users can watch without anything distracting.
Social media expert, Muhammad Al-Harthy, says that "YouTube, by launching a video player that includes educational applications without ads, has provided a great service to users of its service in education, as this feature enables students to keep watching and benefit from good content without paying attention to anything else that may It disrupts them or pushes them to other non-educational content.”
Another dimension that Al-Harthy draws attention to, in his interview with Sky News Arabia, is "the content of ads or nominations accused of harming application users in education, which subjected YouTube's recommendation algorithms to scrutiny for years about how they provide excessive content and misleading information."
The ad-free player will initially be open to select partners, including educational technology companies such as EDpuzzle, Google Classroom, Purdue University and Purdue Global. Another feature, YouTube announced its launch, is introducing new tools for content creators who create educational content on the platform, including ways to charge viewers for their videos.
Starting next year, some content creators will be able to create free or paid "courses", with playlists of videos made for audiences, and if a viewer buys a course they will be able to watch the content without ads. The site also announced a new quiz feature that creators can set up in the community tab on their channel, which relates to the educational content they create.
Social media expert, Mohammed Al-Harthy, believes that these new features "will distinguish YouTube from the rest of the competing technology companies, and will increase the number of hours a segment of users spend learning on the application."
Al-Harthy explains that "increasing the number of YouTube users for the purpose of learning, even if their content is free of ads, will increase their interaction with the content in general, and then increase the ads that reach the application in general, and then accumulate more profits."
YouTube has introduced other initiatives and features in recent years around learning on the platform, such as a $20 million fund for content creators who make educational videos and recommendation-free playlists for topics like math, science and music.
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