YouTube has announced the launch of a new feature, of interest to healthcare professionals, and the public as well. From now on, doctors can apply for a mark that distinguishes the videos they publish on the platform, which will distinguish them from others as reliable sources of health information, and put the user in front of reliable medical information by specialists.
YouTube said doctors, nurses, psychologists, marriage and family therapists, and licensed social workers are now eligible for this feature, and they will also be able to add videos to the platform's "attach health content" service, which collects information about certain medical conditions.
He stressed that the platform will verify the licenses of applicants, before giving them that distinctive mark, who will have to agree to follow the best practices for exchanging health information established by the Council of Societies of Medical Specialties, the National Academy of Medicine and the World Health Organization, which states that the information must be scientific, objective and transparent.
Not only that, but those granted this benefit will be subject to "periodic reassessment", to ensure that they still meet the criteria. The Egyptian technical blogger, Mohamed Adel, describes this step as "very smart", and adds that by launching this feature, "YouTube" will be the first platform that distinguishes medical content on its space.
Adel added, in his speech to "Sky News Arabia", that "it came to confront the misleading medical information on the platform, which intensified at the height of the spread of the Corona pandemic globally, and was the reason for receiving severe criticism, to the extent that some advertisers accused it of spending their money on that harmful information." ".
YouTube's global head of healthcare and public health partnerships, Garth Graham, told The Verge earlier this month that YouTube was working "to increase the volume of trusted health information on the platform."
"People still have questions and are looking for answers, so you need to make sure you have a sufficient supply of information to allow people to participate appropriately," Graham added. The feature is not entirely new to YouTube. Previously, only institutions such as public health departments and hospitals were awarded the reliability mark, while what is new now is to expand the base of beneficiaries of that service.
"The new move will allow us to expand to include high-quality information from a broader range of healthcare channels," Graham said in a blog post. The Egyptian technical blogger, Mohamed Adel, agrees that this feature will be in the interest of the user, as it will enable him to search for reliable accounts to extract his medical information from them, and at the same time it will have a positive impact on the platform itself.
Adel said, in his speech to "Sky News Arabia", that "the first gains that YouTube will achieve from behind this feature will be directly, through that mental image that you will present on the platform as a reliable source of medical information."
He adds that, the second, it will be indirect, through advertisers who will be attracted by the fact that the platform is a reliable source of information, and then more users on that service, which will be reflected on the platform with more profits.
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