Changing the concept of search: from links to smart conversations
As technological transformations accelerate at an unprecedented pace, search engines are on the cusp of a paradigm shift that could fundamentally redefine the public's relationship with information. Search is no longer a traditional process of entering keywords to generate a list of links. It has become a fiercely competitive arena for providing instant, conversational answers, powered by artificial intelligence.
In this context, technological updates are part of a "comprehensive reimagining of the search world," as described by industry leaders. The competition now revolves around who has the largest database or the fastest algorithm, and who succeeds in transforming the search engine into an intelligent partner that understands context, recognizes intent, and offers solutions that go beyond text to comprehension.
Google is revamping its search engine to add features that enable it to function more like an AI chatbot, competing with rivals like OpenAI.
Starting Tuesday, "AI Mode" was activated in Google Search and Chrome, offering a conversational and Q&A experience similar to OpenAI's ChatGPT, rather than a traditional list of links.
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